A sudden outbreak of the epidemic, the various industries have a huge impact. Facing this reality, how to seize the opportunity, the crisis into business opportunities? For an in-depth understanding and analysis in the textile industry under the new crown pneumonia outbreak changes and difficulties, better predicting future trends, learn about new crown pneumonia outbreak of industry investment, production, consumption and export, the influence of this newspaper column offering "industry observation", and announced to the general readers, friend's support and give hope to readers.


The outbreak,


Thoughts on changing the management direction of small and medium-sized garment enterprises


The bear ying


Project director, China international flower trend research center


Under the epidemic situation, the entrepreneurs of the clothing industry each have their own situations, but all have the same aspirations - difficult!


The outbreak of the new crown to the clothing industry is a huge impact. In order to stop the epidemic, most of the clothing enterprises with brick-and-mortar stores as the sales channel are deserted, and those who switch to e-commerce are also faced with various problems.


In prosperity, the enterprise comprehensive strength is to see the data, and in adversity, in addition to see the data, but also to see the efforts of entrepreneurs! Faced with the outbreak of force majeure, entrepreneurs need to remove the interference, according to the enterprise's own situation to separate their own model, maintain a clear determination.


The author contacted the person in charge of a number of clothing enterprises by telephone, in the face of sudden outbreak, how did they respond?


Public welfare classes


Jiangsu a clothing trade enterprise main business: production


The head of the company said that in fact, in 2019, one part of the business is not doing very well, the outbreak, is a critical moment of decision. And now, there are things I wanted to do last year but didn't do, to dare to take a step.


In order to maintain the existing customer group, the company has been hoping to carry out online public welfare courses, which is a new attempt to maintain customers and a specific response to the epidemic. Doing public welfare live broadcasting and presenting business courses can not only strengthen the close connection with customers, but also output the positive energy of the brand and tide over the difficulties together. During the Spring Festival, the company actively makes use of the convenience of the Internet and actively carries out public welfare live broadcasting classes. All team members can work from home to achieve seamless communication with customers.


Seem to do public welfare business class has nothing to do with the company, the actual relationship is very big, epidemic entrepreneurs burnout, relief live class teaching is not only the experience and information, more confidence, to carry out the new mode of commercial economy, it is the time, upstream and downstream enterprises curtilage home office, can accept to more effective information, make the right decisions.


Many enterprises in the industry operate a lot of sectors, take a diversified route will be more stable, sometimes difficult to operate the sector, is to keep or break, often trouble the operators, the new outbreak of disease pressed the enterprise's pause button, also brings time for the operators to think.


With more suitable Internet tools, link customers, link people, is a cultural force, upward force.


Business first wait and see


Zhejiang fabric enterprises: research and development trade


The head of the enterprise believes that the current situation is still unclear, whether it is enterprises or individuals, the first thing to do is to comply with the overall situation. The epidemic has indeed had a negative impact on enterprises, but at present, we need to make concerted efforts to fight against the epidemic. As the person in charge of the enterprise, also want to adjust their body and mind, for the next stage of the enterprise to prepare for the resumption of production.


The specific impact of the outbreak on the enterprise is still being assessed, the enterprise is not carrying out special measures, more is to wait and see.


Maintain an optimistic attitude, actively watch the development of the epidemic, and wait and see is a strategy.


There are many similar situations in the industry, and this outbreak has taught many companies to think deeply and review their conclusions constantly. The pace of work is not as fast as before, more a quiet, more a reflection.


Analyze the pros and cons quickly and wait for opportunities


Zhejiang e-commerce clothing enterprise main business: r & d production e-commerce integration


The person in charge of the company said that he began to analyze the market as soon as he knew about the outbreak. Based on his experience in e-commerce, he analyzed that the recovery of the whole industrial chain system would be slow and new opportunities in the market would emerge slowly, but it would take time. The enterprise decided to temporarily not do research and development at this time, nor to promote the business, to give the team a long vacation, because most of the partners have shares, but also more agree with his concept, are waiting for opportunities.


Most importantly, he felt that the crisis after the outbreak was great, but the opportunity was also good. He was not worried, but he was not blindly optimistic. The future is bright, but the road is tortuous, for him, not to move is a safer opportunity.


Generally speaking, most companies engaged in r&d have a keen sense of smell and wonder what will happen to people's mentality in this outbreak. What will happen to your lifestyle? Detailed understanding of information, in order to targeted research and development of new products and categories, to meet market demand.


A mask, the national linkage, sinopec bought more than 100 production lines to start directly, explain what? Crossover! Crossing borders is borderless!


Byd car also crosses the border to produce masks, what explains? There are too many possibilities for the crossover of the clothing industry!


For example, the patterns commonly used in clothing, we use them on fabrics, most of which are bags or shoes, are still in the clothing industry. What if I crossed over to the wallpaper, the car, the bowl? The business sector has completely opened the door.


Counter operations into short video operations


Hunan a shoe clothing brand agent


The head of the enterprise said that the original basic business is in the offline shopping mall counters, online is a trend, but has not been taken seriously. Now the epidemic came, the mall counters are open for business, but there are no customers, must switch to online live broadcast.


However, the enterprise did not have the experience to do live broadcasting, so it was too late to ask someone to take over the operation. The enterprise slowly groped, and finally found that the short video was relatively suitable, so it started to do it.


This is The Times, do not turn.


In fact, as a retail terminal enterprise, it is very clear that the online business must keep up, but always procrastinate. Because learning new business operations is time-consuming, time-consuming, and painstaking, not to take action until the last resort. There are many forward-looking things, must be done in advance, not passive.


Many retailers in the industry, the hardest place is to bring out the retail team, a good employee needs at least three years, they are willing to cultivate employees, encountered difficulties employees are willing to carry together, the hardest time together. The owners can not shop, the staff is their wealth, so they will quickly switch from offline to online, to maintain their customers.


Think calmly and develop new resources


Shanghai a clothing network company


The head of the company said, encountered such a black swan event, anxious, not a day at home, but also can only stay at home.


He judged that it would be at least June. In short, for him, there would be no chance for the industry in the first half of the year. But the faith is still there! He said, just like sun wukong, if satisfied with being the king of huaguo mountain, he can be very free and unrestrained, but he is willing to go through all the hardships and difficulties to reach the west.


This is a good time to look at yourself, to calm down, to see who you are, what you can do, what you can still be, what you can still do. Especially as the head of the enterprise, his mental state will have a profound impact on the team, how can not anxiety and worry? But believe that the day will get better, believe that the epidemic is over, that the industry is full of spring, and even as we face difficulties now, believe that it will get better.


Now, it is gradually making use of resources other than the company and reintegrating to meet the new market demand.


Many enterprise resources may be unusable during an outbreak, but leaders' own resources are much larger resources, and many are not well developed. This outbreak is the best time to view oneself, because of view oneself, can make good use of personal resources, develop personal resources.


Integrate more excellent talents into the new team, and make better industry segmentation and industrial chain layout.


The heart is strong, the mountain is a small stone;


A small stone is a big mountain.


Operators should be ready to sleep on brushwood and taste gall


These telephone interviews are very touching to me. Every entrepreneur is an inspirational history of entrepreneurship.


In an epidemic, a cool head is the key to every boss's survival.


Prepare for the worst, make the best arrangement, the heart is easy to calm down.


On one side is "on the road", the past spirit;


On one side is "hometown". Would you like to stop?


Under the outbreak of the most afraid of too much anticipation, read too many comments, these will interfere with their own, wasted decision time.


If you have set sail while others are struggling, you are bound to win.


All these, test all entrepreneurs, how to break arm, how to survive, how to keep good talent, how to think more calmly to make the right decision, explore new opportunities in the industry.


No matter what the direction of the operators in 2020 is, they need to be ready to sleep on brushwood and taste gall.